I think there would be value closer to a Pulp Cthulu vs a Rulers style game. Kingdom building games are a high interest for me, and I tend to homebrew them into every game (I'm a selfish DM, but I like the idea of people putting down roots unless the game is themed against it.)
Spelunking, researching, participating in survival events of an existing town would be interesting for sure. This may actually be where they intend the theme of VS Adventure to go, but it'd be pretty interesting to see a lore expansion for people who've attempted to make a real mark on their worlds.