Speaking strictly from a PR perspective, Minecraft hit the jackpot with Youtube. It became viral, content creators monetised it's gameplay and tutorials, drawing in more content creators looking to strike that financial itch while playing an easily accessible game. Along with TikTok, the audience hit the generation of addictiveness.
Vintage Story, has a much lower PR profile, relying on word of mouth and while there are content creators on Youtube and other media platforms, they pale in comparison to the Minecraft juggernaut it has become. VS is seen as niche, aimed at a specific audience.